Use of fidelity cards according to the patrimonial situation in France 2016

Published by Statista Research Department, Dec 20, 2016
This statistic shows the share of French people using a loyalty card to accumulate points and discounts in 2016, depending on the patrimonial situation. More than 85 percent of people in the "secured France" category, meaning owners who did not have to repay a mortgage, used a loyalty card.

Share of French people using loyalty cards to accumulate points and discounts in 2016, by patrimonial situation*

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Release date

December 2016

Region

France

Survey time period

June 21 to July 4, 2016

Number of respondents

2,001 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* People who answered "corresponds perfectly" or "corresponds more or less"

** "Precarious France" is characterized by little or no accumulated wealth and a little diversified savings often limited to the possession of a regular savings account, such as the Livret A.

*** "France on the tangent" frequently has a title of ownership for his/her principal residence but a majority must repay a mortgage.

**** "Secured France" is exclusively made up of owners, most of whom no longer have to repay a mortgage. They are possessors.

For more information, please consult pages 4 and 5 of the report .

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