This statistic represents the share of French people knowing the existence of blockers of advertising on the Internet in 2016, according to the age group. We learn that nearly half of the 50-59 years knew the ad blocks.
Share of French people aware of advertising blockers in 2016, by age group
Characteristic
Share of respondents
16-24 years old
79%
25-34 years
67%
35-49 years
54%
50-59 years
47%
60 years and over
40%
Total
55%
0%20%40%60%80%100%
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Ipsos, & IAB (U.S.). (March 9, 2016). Share of French people aware of advertising blockers in 2016, by age group [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/768947/french-knowing-existence-ad-blocks-by-slice-d-age/
Ipsos, und IAB (U.S.). "Share of French people aware of advertising blockers in 2016, by age group." Chart. March 9, 2016. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/768947/french-knowing-existence-ad-blocks-by-slice-d-age/
Ipsos, IAB (U.S.). (2016). Share of French people aware of advertising blockers in 2016, by age group. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/768947/french-knowing-existence-ad-blocks-by-slice-d-age/
Ipsos, and IAB (U.S.). "Share of French People Aware of Advertising Blockers in 2016, by Age Group." Statista, Statista Inc., 9 Mar 2016, https://www.statista.com/statistics/768947/french-knowing-existence-ad-blocks-by-slice-d-age/
Ipsos & IAB (U.S.), Share of French people aware of advertising blockers in 2016, by age group Statista, https://www.statista.com/statistics/768947/french-knowing-existence-ad-blocks-by-slice-d-age/ (last visited April 25, 2025)
Share of French people aware of advertising blockers in 2016, by age group [Graph], Ipsos, & IAB (U.S.), March 9, 2016. [Online]. Available: https://www.statista.com/statistics/768947/french-knowing-existence-ad-blocks-by-slice-d-age/
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