Share of frequent mobile shoppers in France 2019-2021

Published by Daniela Coppola, May 22, 2024
Before the pandemic, only 19 percent of French online shoppers used to purchase through mobile regularly. As of June 2021, the share of mobile shoppers amounted to 35 percent, before decreasing to 31 percent by the end of the year.

Share of online consumers who bought products via mobile device or smartphone daily or weekly in France between 2019 and 2021

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Source

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Release date

December 2021

Region

France

Survey time period

2019 to 2021*

Age group

18 years and older

Special properties

in the previous 12 months; excluding grocery

Method of interview

Online survey

Supplementary notes

* It refers to the year of publication (e.g. March 2021 data collected in late 2020, published in March 2021).

Original question: 'In the last 12 months, how often have you bought products (e.g. clothes, books, electronics) using the following shopping channels? Mobile or smartphone'

The source does not provide the exact number of respondents in France. The global respondent base was 8,738 in March 2021, 8,681 in June 2021, and 9,370 in December 2021.

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