This statistic shows the results of a survey among media agency executives regarding the budget sources for programmatic video advertising in the United Kingdom (UK) in 2017. During the survey, only 23 percent of agency professionals reported that they expected programmatic video advertising to be funded from new budgets, while the majority of respondents considered redistribution of existing budgets as the most probable way of funding.
Where does your programmatic video advertising budget come from?*
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source does not specify the type of the survey.
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Amobee (Turn Marketing Platform). (May 8, 2017). Where does your programmatic video advertising budget come from?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/768113/programmatic-video-budget-shifts-in-the-uk/
Amobee (Turn Marketing Platform). "Where does your programmatic video advertising budget come from?*." Chart. May 8, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/768113/programmatic-video-budget-shifts-in-the-uk/
Amobee (Turn Marketing Platform). (2017). Where does your programmatic video advertising budget come from?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/768113/programmatic-video-budget-shifts-in-the-uk/
Amobee (Turn Marketing Platform). "Where Does Your Programmatic Video Advertising Budget Come From?*." Statista, Statista Inc., 8 May 2017, https://www.statista.com/statistics/768113/programmatic-video-budget-shifts-in-the-uk/
Amobee (Turn Marketing Platform), Where does your programmatic video advertising budget come from?* Statista, https://www.statista.com/statistics/768113/programmatic-video-budget-shifts-in-the-uk/ (last visited December 22, 2024)
Where does your programmatic video advertising budget come from?* [Graph], Amobee (Turn Marketing Platform), May 8, 2017. [Online]. Available: https://www.statista.com/statistics/768113/programmatic-video-budget-shifts-in-the-uk/
