Opinion of the French about the use of their data by social networks 2016

Do you think that social networks use your data to send you personalized advertising messages?

CharacteristicShare of respondents
Yes, all social networks 45%
Yes, some social networks and no others 39%
No 5%
Do not know 11%
Created with Highcharts 7.2.2Share of respondents45%45%39%39%5%5%11%11%Yes, all social networksYes, some social networks and no othersNoDo not know
0%10%20%30%40%50%
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Sources

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Release date

October 2016

Region

France

Survey time period

September 19 - 26, 2016

Number of respondents

1,037 people

Age group

15 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was formulated by the source as follows: "Do you think that social networks use your data (age, sex, place of residence, but also preferences) to send you personalized advertising messages? "

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Social media marketing in France

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Statistics on " Social media marketing in France "

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