This statistic represents the perception of the French regarding the commercial use of their personal data via social networks in 2016. That year, over 80 percent of respondents thought that at least some social networks used their data for commercial purposes.
Do you think that social networks use your data to send you personalized advertising messages?
The question was formulated by the source as follows: "Do you think that social networks use your data (age, sex, place of residence, but also preferences) to send you personalized advertising messages? "
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Association de l'Économie Numérique, & Caisse des Dépôts. (October 21, 2016). Do you think that social networks use your data to send you personalized advertising messages? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/767899/use-commercial-of-the-data-personal-of-the-french-opinion/
Association de l'Économie Numérique, und Caisse des Dépôts. "Do you think that social networks use your data to send you personalized advertising messages?." Chart. October 21, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/767899/use-commercial-of-the-data-personal-of-the-french-opinion/
Association de l'Économie Numérique, Caisse des Dépôts. (2016). Do you think that social networks use your data to send you personalized advertising messages?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/767899/use-commercial-of-the-data-personal-of-the-french-opinion/
Association de l'Économie Numérique, and Caisse des Dépôts. "Do You Think That Social Networks Use Your Data to Send You Personalized Advertising Messages?." Statista, Statista Inc., 21 Oct 2016, https://www.statista.com/statistics/767899/use-commercial-of-the-data-personal-of-the-french-opinion/
Association de l'Économie Numérique & Caisse des Dépôts, Do you think that social networks use your data to send you personalized advertising messages? Statista, https://www.statista.com/statistics/767899/use-commercial-of-the-data-personal-of-the-french-opinion/ (last visited December 21, 2024)
Do you think that social networks use your data to send you personalized advertising messages? [Graph], Association de l'Économie Numérique, & Caisse des Dépôts, October 21, 2016. [Online]. Available: https://www.statista.com/statistics/767899/use-commercial-of-the-data-personal-of-the-french-opinion/
