Influence of advertising on child consumption by context in France 2016

Published by Statista Research Department, Nov 23, 2016
This statistic shows the proportion of French people who think that commercial advertising has a strong influence on children's consumption choices in 2016, depending on the presence or absence of children under 15 in the respondent's home. Nearly 90 percent of those surveyed with stay-at-home children said that advertising had a strong influence on the choice of children for the purchase of toys and entertainment products.

Influence of commercial advertising on children's consumption choices according to the French in 2016, by family situation*

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Release date

November 2016

Region

France

Survey time period

September 15 - 19, 2016

Number of respondents

1,703 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

* The question was worded by the source as follows: "In each of the following areas, do you consider that commercial advertising has a very strong, fairly strong, fairly weak or very weak influence on children's consumption choices? "

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