In France, e-commerce websites enabling purchases on mobile apps could not do without mobile users. In April 2021, mobile transactions made up 58.3 percent of their total sales value. This represented a slight decrease compared to 2020, when mobile channels contributed to 61.4 percent of total sales.
Share of e-commerce sales in France in 2020 and 2021, by browser and platform
Characteristic
Mobile browser
Application
Desktop
April 2020
29.7%
31.7%
38.6%
April 2021
21.1%
37.2%
41.7%
Created with Highcharts 7.2.2Share of sales29.7%29.7%21.1%21.1%31.7%31.7%37.2%37.2%38.6%38.6%41.7%41.7%Mobile browserApplicationDesktopApril 2020April 2021
0%25%50%75%100%125%
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Sales from orders placed online on smartphones, tablet, and from operative systems Android, iOS, or others. Exceeding or missing percentage points to 100 percent are probably due to rounding.
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Mobile Marketing Association France. (June 4, 2021). Share of e-commerce sales in France in 2020 and 2021, by browser and platform [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/767002/transaction-mobile-m-trade-smartphone-division-application-navigator-mobile-france/
Mobile Marketing Association France. "Share of e-commerce sales in France in 2020 and 2021, by browser and platform." Chart. June 4, 2021. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/767002/transaction-mobile-m-trade-smartphone-division-application-navigator-mobile-france/
Mobile Marketing Association France. (2021). Share of e-commerce sales in France in 2020 and 2021, by browser and platform. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/767002/transaction-mobile-m-trade-smartphone-division-application-navigator-mobile-france/
Mobile Marketing Association France. "Share of E-commerce Sales in France in 2020 and 2021, by Browser and Platform." Statista, Statista Inc., 4 Jun 2021, https://www.statista.com/statistics/767002/transaction-mobile-m-trade-smartphone-division-application-navigator-mobile-france/
Mobile Marketing Association France, Share of e-commerce sales in France in 2020 and 2021, by browser and platform Statista, https://www.statista.com/statistics/767002/transaction-mobile-m-trade-smartphone-division-application-navigator-mobile-france/ (last visited January 04, 2025)
Share of e-commerce sales in France in 2020 and 2021, by browser and platform [Graph], Mobile Marketing Association France, June 4, 2021. [Online]. Available: https://www.statista.com/statistics/767002/transaction-mobile-m-trade-smartphone-division-application-navigator-mobile-france/
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