Use of social networks by Europeans during holidays 2016, by type

Published by Statista Research Department, May 18, 2016
This statistic shows the behavior of use of social networks during holidays in Europe in 2016, by type of social network. As a result, more than half of those surveyed said that they intended to use photo sharing networks less than usual during holidays.

How often will you use social media during your vacation?

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Sources

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Release date

May 2016

Region

Austria, Belgium, France, Germany, Italy, Spain

Survey time period

2016

Number of respondents

3,000 respondents

Age group

18 years old and older

Special properties

French, Germans, Italians, Spaniards, Belgians and Austrians

Method of interview

Telephone interview

Supplementary notes

The total sample is composed of 500 Belgians; 500 Germans; 500 French; 500 Austrians; 500 Spaniards; 500 Italians.
The question was formulated by the source as follows: "During your holidays, do you intend to use the following social networks, more, less or as much as usual?

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Overview

5

Social media platform usage

6

Social media activities

5

Social media behavior

7

Facebook

8

Instagram

8

TikTok

8

BeReal

7

Influencers

7

Marketing and advertising

5

Further related statistics

10

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Topics

Vacation travel behavior in the United Kingdom (UK)Travel agency industryExpedia Group, Inc.Tripadvisor TUI AG
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