This statistic describes the degree of influence of some elements on the choice of purchase in France in 2015. About 65% of the respondents said they were much influenced by the clarity of presentation and information on the products.
When you research information on the internet prior to a purchase, would you say that the following elements have much, little, or no influence on your final choice?
Characteristic
A lot
A little
Not at all
Is not pronounced
The price
80%
17%
3%
0%
Clarity of presentation and product information
64%
31%
4%
1%
The feeling that the proposed offer really corresponds to your needs
61%
34%
5%
0%
The reputation / notoriety of the site / the professional
56%
37%
7%
0%
The ease of use of the site
44%
45%
11%
0%
The presence of special offers
44%
47%
9%
0%
The presence of a lot of information
43%
46%
11%
0%
The presence of little information but focused on specific points
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Harris Interactive. (October 21, 2015). When you research information on the internet prior to a purchase, would you say that the following elements have much, little, or no influence on your final choice? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/766583/factors-websites-internet-having-a-impact-sure-the-choice-d-purchase-la-france/
Harris Interactive. "When you research information on the internet prior to a purchase, would you say that the following elements have much, little, or no influence on your final choice?." Chart. October 21, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/766583/factors-websites-internet-having-a-impact-sure-the-choice-d-purchase-la-france/
Harris Interactive. (2015). When you research information on the internet prior to a purchase, would you say that the following elements have much, little, or no influence on your final choice?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/766583/factors-websites-internet-having-a-impact-sure-the-choice-d-purchase-la-france/
Harris Interactive. "When You Research Information on The Internet Prior to a Purchase, Would You Say That The following Elements Have Much, Little, or No Influence on Your Final Choice?." Statista, Statista Inc., 21 Oct 2015, https://www.statista.com/statistics/766583/factors-websites-internet-having-a-impact-sure-the-choice-d-purchase-la-france/
Harris Interactive, When you research information on the internet prior to a purchase, would you say that the following elements have much, little, or no influence on your final choice? Statista, https://www.statista.com/statistics/766583/factors-websites-internet-having-a-impact-sure-the-choice-d-purchase-la-france/ (last visited December 22, 2024)
When you research information on the internet prior to a purchase, would you say that the following elements have much, little, or no influence on your final choice? [Graph], Harris Interactive, October 21, 2015. [Online]. Available: https://www.statista.com/statistics/766583/factors-websites-internet-having-a-impact-sure-the-choice-d-purchase-la-france/
