This statistic shows the distribution of consumers who search the Internet for information about their purchases in France in 2015, at the time of the search. More than 35% of respondents did their research just before the purchase, without going into the store.
Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *
Characteristic
Share of respondents
Very early in the purchase, a little exploratory way to know and get an opinion on the offer
46%
Just before the purchase only, without going into the store, for some information because you have an idea in general already quite precise of what you are looking for
36%
After going into the store, to check specific information on the product / obtain additional opinions
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Harris Interactive. (October 21, 2015). Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase * [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive. "Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *." Chart. October 21, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive. (2015). Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive. "Breakdown of Consumers Searching on The Internet for Information on Their Purchases in France in 2015, by Time of Research in Relation to Time of Purchase *." Statista, Statista Inc., 21 Oct 2015, https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive, Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase * Statista, https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/ (last visited July 27, 2024)
Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase * [Graph], Harris Interactive, October 21, 2015. [Online]. Available: https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
