This statistic shows the distribution of consumers who search the Internet for information about their purchases in France in 2015, at the time of the search. More than 35% of respondents did their research just before the purchase, without going into the store.
Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *
Characteristic
Share of respondents
Very early in the purchase, a little exploratory way to know and get an opinion on the offer
46%
Just before the purchase only, without going into the store, for some information because you have an idea in general already quite precise of what you are looking for
36%
After going into the store, to check specific information on the product / obtain additional opinions
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (October 21, 2015). Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase * [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive. "Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *." Chart. October 21, 2015. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive. (2015). Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive. "Breakdown of Consumers Searching on The Internet for Information on Their Purchases in France in 2015, by Time of Research in Relation to Time of Purchase *." Statista, Statista Inc., 21 Oct 2015, https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
Harris Interactive, Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase * Statista, https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/ (last visited November 12, 2024)
Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase * [Graph], Harris Interactive, October 21, 2015. [Online]. Available: https://www.statista.com/statistics/766123/time-consumers-perform-research-internet-in-forecast-purchase-la-france/
