This graph shows the frequency with which French people searched the Internet before making a purchase of a product or service in 2015, by type of information sought. Nearly 55% of those surveyed said they often inquired on the internet about prices and promotional offers before making a purchase in the store.
Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought
Characteristic
Often
Sometimes
Rarely
Never
Is not pronounced
Informations about prices, promotional offers
54%
34%
9%
2%
1%
Information about the technical characteristics of a product or service
49%
38%
9%
3%
1%
Information on a place of purchase, where you can find a product (sign, availability in store ...)
41%
44%
12%
3%
0%
Search images, photos of a product, a realization
35%
43%
16%
6%
0%
Reading consumer reviews
35%
42%
17%
6%
0%
Reading expert opinions
25%
40%
26%
9%
0%
Reading tests on forums, blogs
25%
36%
26%
13%
0%
Using comparators
21%
37%
28%
13%
1%
Ask questions about a forum, a website about a product or service you plan to buy
8%
21%
35%
35%
1%
0%10%20%30%40%50%60%70%80%90%100%110%
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Internet users who at least rarely find information on the Internet
Method of interview
Online survey
Supplementary notes
The question was formulated by the source as follows: "More specifically, before making a purchase of a product or service, whether on the Internet or in the store, do you ever go on the Internet to ...? "
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Harris Interactive. (October 21, 2015). Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive. "Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought." Chart. October 21, 2015. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive. (2015). Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive. "Breakdown of The Search Frequency on The Internet before Making a Purchase in France in 2015, by Type of Information Sought." Statista, Statista Inc., 21 Oct 2015, https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
Harris Interactive, Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought Statista, https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/ (last visited February 21, 2025)
Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought [Graph], Harris Interactive, October 21, 2015. [Online]. Available: https://www.statista.com/statistics/765991/frequency-research-information-internet-before-of-achieve-a-purchase-la-france/
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