Internet searches carried out before purchase, by type France 2015

This graph shows the frequency with which French people searched the Internet before making a purchase of a product or service in 2015, by type of information sought. Nearly 55% of those surveyed said they often inquired on the internet about prices and promotional offers before making a purchase in the store.

Breakdown of the search frequency on the Internet before making a purchase in France in 2015, by type of information sought

Characteristic	Often	Sometimes	Rarely	Never	Is not pronounced
Informations about prices, promotional offers	54%	34%	9%	2%	1%
Information about the technical characteristics of a product or service	49%	38%	9%	3%	1%
Information on a place of purchase, where you can find a product (sign, availability in store ...)	41%	44%	12%	3%	0%
Search images, photos of a product, a realization	35%	43%	16%	6%	0%
Reading consumer reviews	35%	42%	17%	6%	0%
Reading expert opinions	25%	40%	26%	9%	0%
Reading tests on forums, blogs	25%	36%	26%	13%	0%
Using comparators	21%	37%	28%	13%	1%
Ask questions about a forum, a website about a product or service you plan to buy	8%	21%	35%	35%	1%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2015

More information

Region

France

Survey time period

July 21-23, 2015

Number of respondents

968 respondents

Age group

18 years old and over

Special properties

Internet users who at least rarely find information on the Internet

Method of interview

Online survey

Supplementary notes

The question was formulated by the source as follows: "More specifically, before making a purchase of a product or service, whether on the Internet or in the store, do you ever go on the Internet to ...? "

Open this statistic in...

French

Citation formats