Users who did not buy online according Spain 2015, by reason

Main reasons why Internet users did not make online purchases in Spain in 2015

CharacteristicPercentage of users
Prefer to buy in person in a store 79.9%
Concerned about privacy or security in payment 44.8%
Lack of trust in delivery or return, in the claims and indemnifications 35.4%
Lack of skills or knowledge 33.2%
For other reasons 21%
Delivery by online purchases is problematic 15.6%
No card that allows to pay online 15.3%
Foreign sellers do not take orders in Spain 2.7%
Created with Highcharts 7.2.2Percentage of users79.9%79.9%44.8%44.8%35.4%35.4%33.2%33.2%21%21%15.6%15.6%15.3%15.3%2.7%2.7%Prefer to buy in person in a storeConcerned about privacy or security in paymentLack of trust in delivery or return, in the claims and indemnificationsLack of skills or knowledgeFor other reasonsDelivery by online purchases is problematicNo card that allows to pay onlineForeign sellers do not take orders in Spain
0%10%20%30%40%50%60%70%80%90%
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Release date

October 2015

Region

Spain

Survey time period

2015*

Number of respondents

20,786 housholds

Age group

16-74 years

Special properties

online users in the 12 months prior to the study

Supplementary notes

* The field work was carried out through the Spanish territory. The collection period for CAPI centers was from January 20th to March 31st of 2015, while for CATI centers was from February 2nd to May 15th, 2015.

More information available here methodological report provided by the source.

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