European women's purchasing criteria for beauty products 2016

Published by Statista Research Department, May 30, 2016
This statistic illustrates the criteria taken into account by consumers in a selection of European countries when purchasing hygiene and beauty products in 2016. For almost 80 percent of women surveyed, it was important that the product purchased contained only natural ingredients.

Criteria taken into account when purchasing health and beauty products by consumers in a selection of European countries in 2016*

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Sources

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Release date

May 2016

Region

France, Germany, Italy, Poland, Sweden, United Kingdom

Survey time period

2016

Number of respondents

900 respondents

Age group

25-65 years

Special properties

women buying cosmetics and being interested in organic and natural cosmetics

Method of interview

Online survey

Supplementary notes

* France, Italy, Germany, Sweden, United Kingdom, Poland

The source gives no information regarding the initial formulation used during the survey. The wording used here may therefore differ slightly from the one used in the survey.

The source gives no information regarding the multiple response options.

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