Top 30 brands by penetration rate in France 2015

* The penetration rate is the percentage of consumers who have purchased a particular product, brand or service during a reference period.

The source adds the following methodological information: "The 4th edition of this Brand Footprint study by Kantar Worldpanel was conducted in 44 countries, on five continents covering 76% of global GDP across 15,000 brands, 200 PGC-FLS categories for 300 billion purchase transactions. It is based on the exploitation of the Consumer Reach Point (CRP) indicator, which is the result of the penetration rate multiplied by the frequency of purchase, all extrapolated to the country's population."