Growth of pet care sales for e-commerce and brick-and-mortar in U.S. 2017

In the 52 weeks ending April 29, 2017, sales of pet care products through e-commerce channels grew by approximately 3.4 billion U.S. dollars. Brick-and-mortar stores reported sales growth of pet care products throughout this time period of around 317 million U.S. dollars.

Increase in online shopping

The number of American households buying pet products online has increased in line with online sales in recent years. In 2018, over 13 million households were buying pet products through e-commerce channels, an increase of almost 10 million over a five-year period. According to a survey, some of the main reasons for purchasing pet products online rather than in-store include convenience, competitive pricing and good value due to free shipping.

Market breakdown

In 2018, pet food was the highest selling U.S. pet market product category and is projected to maintain the top spot into 2019, when sales are estimated to reach around 31.68 billion U.S. dollars. Vet care and supplies/OTC medicine ranked in second and third places, with forecast sales of around 18.98 and 16.44 billion dollars respectively