Popular social media among 45-54 years in South Korea 2018

Published by Statista Research Department, Jun 26, 2024
This statistic depicts the most frequently accessed social media among users aged 45 to 54 years in South Korea in 2018. During the measured time period, 31.5 percent of social media users aged between 45 and 54 years accessed Kakao Story the most.

Most frequently accessed social media among users aged 45 to 54 years in South Korea in 2018

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Release date

December 2018

Region

South Korea

Survey time period

2018

Number of respondents

9,426 household members of 4,162 households (2018)

Age group

45-54 years

Method of interview

Face-to-face interview

Supplementary notes

Kakao Story is a social networking service for KakaoTalk users to share photos with friends. In South Korea, KakaoTalk is the most commonly used mobile instant messaging application for smartphone users.

Naver Band is a mobile community application that facilitates group communication. It was created by a subsidiary of Naver Corporation, which has operated the biggest search engine in South Korea.

Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

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