According to a survey conducted in South Korea in 2022, people who accessed Instagram most often accounted for around 41 percent of the total social networking users. The preference for Instagram has increased over time and most recently jumped by 10 percentage points compared to the previous year.
Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023
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Share of respondents
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Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.
Respondents count by year was as follows:
2014: 4,056
2015: 4,251
2016: 4,323
2017: 4,321
2018: 4,546
2019: 5,178
2020: 5,403
2021: 5,591
2022: 5,726
2023: 5,666
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KISDI. (December 1, 2023). Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/763936/south-korea-instagram-frequent-user-penetration/
KISDI. "Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023." Chart. December 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/763936/south-korea-instagram-frequent-user-penetration/
KISDI. (2023). Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/763936/south-korea-instagram-frequent-user-penetration/
KISDI. "Share of Social Media Users Accessing Instagram Most Frequently in South Korea from 2014 to 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/763936/south-korea-instagram-frequent-user-penetration/
KISDI, Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023 Statista, https://www.statista.com/statistics/763936/south-korea-instagram-frequent-user-penetration/ (last visited July 03, 2024)
Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023 [Graph], KISDI, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/763936/south-korea-instagram-frequent-user-penetration/