Social media user penetration South Korea 2022, by age group
According to a survey conducted in South Korea in 2022, around 93 percent of respondents aged between 18 and 24 years old stated that they were using social media. The share of social media users increased across all groups compared to the previous year.
Facebook and Instagram
While domestic social media networks like Kakao Story or Naver Band enjoy wide popularity in South Korea, Instagram was the most frequently used social media in South Korea, overtaking Facebook. Nevertheless the popularity of Instagram, which is owned by Facebook, is undeniable, especially among younger generations. As of May 2023, Instagram saw around 24.9 million users, while Facebook had about 26.8 million users in South Korea alone. While the number of Facebook users decreased compared to two years ago, the number of Instagram users increased.
Social media usage
The majority of users were using social media for its original purpose: socializing. It was also popular to check posts or contents created by other users of the same social media platform.
Facebook and Instagram
While domestic social media networks like Kakao Story or Naver Band enjoy wide popularity in South Korea, Instagram was the most frequently used social media in South Korea, overtaking Facebook. Nevertheless the popularity of Instagram, which is owned by Facebook, is undeniable, especially among younger generations. As of May 2023, Instagram saw around 24.9 million users, while Facebook had about 26.8 million users in South Korea alone. While the number of Facebook users decreased compared to two years ago, the number of Instagram users increased.
Social media usage
The majority of users were using social media for its original purpose: socializing. It was also popular to check posts or contents created by other users of the same social media platform.
