In 2019, South Koreans using TVs to watch VOD accounted for 78.5 percent of the total VOD viewers. This is the largest share of VOD viewers. While the exact figure fluctuates, what was consistent is that three quarters or more of South Koreans used the TV as a medium to access VODs.
Share of viewers watching video on demand (VOD) on televisions in South Korea from 2011 to 2019
10,864 household members of 4,583 households (2019)
Age group
6 years and older
Method of interview
Face-to-face interview
Supplementary notes
Since 2011, KISDI has tracked the cross-media usage of about 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.
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KISDI. (December 2, 2019). Share of viewers watching video on demand (VOD) on televisions in South Korea from 2011 to 2019 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/763669/south-korea-vod-viewers-using-tvs/
KISDI. "Share of viewers watching video on demand (VOD) on televisions in South Korea from 2011 to 2019." Chart. December 2, 2019. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/763669/south-korea-vod-viewers-using-tvs/
KISDI. (2019). Share of viewers watching video on demand (VOD) on televisions in South Korea from 2011 to 2019. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/763669/south-korea-vod-viewers-using-tvs/
KISDI. "Share of Viewers Watching Video on Demand (Vod) on Televisions in South Korea from 2011 to 2019." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/763669/south-korea-vod-viewers-using-tvs/
KISDI, Share of viewers watching video on demand (VOD) on televisions in South Korea from 2011 to 2019 Statista, https://www.statista.com/statistics/763669/south-korea-vod-viewers-using-tvs/ (last visited December 24, 2024)
Share of viewers watching video on demand (VOD) on televisions in South Korea from 2011 to 2019 [Graph], KISDI, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/763669/south-korea-vod-viewers-using-tvs/
