The statistic presents the reasons for opening a bank accounts at a particular bank globally in 2017, by type. The results of the survey revealed that 43 percent of the consumers who sought improvement in the account opening experience stated that they opened a bank account at a particular bank because they liked the mobile app.
Why did you open this account at this bank?
Characteristic
Consumers seeking improvement
Consumers who said improvment was not necessary
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The source adds the following information "For this study, Deloitte surveyed 3,000 retail banking consumers who had opened either a deposit (57 percent of respondents), wealth management (17 percent), or consumer loan (26 percent) account from January 2016 to May 2017."
The source does not specify the type of the survey conducted.
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Deloitte. (September 6, 2017). Why did you open this account at this bank? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte. "Why did you open this account at this bank?." Chart. September 6, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte. (2017). Why did you open this account at this bank?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte. "Why Did You Open This Account at This Bank?." Statista, Statista Inc., 6 Sep 2017, https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte, Why did you open this account at this bank? Statista, https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/ (last visited July 22, 2024)
Why did you open this account at this bank? [Graph], Deloitte, September 6, 2017. [Online]. Available: https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
