The statistic presents the reasons for opening a bank accounts at a particular bank globally in 2017, by type. The results of the survey revealed that 43 percent of the consumers who sought improvement in the account opening experience stated that they opened a bank account at a particular bank because they liked the mobile app.
The source adds the following information "For this study, Deloitte surveyed 3,000 retail banking consumers who had opened either a deposit (57 percent of respondents), wealth management (17 percent), or consumer loan (26 percent) account from January 2016 to May 2017."
The source does not specify the type of the survey conducted.
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Deloitte. (September 6, 2017). Why did you open this account at this bank? [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte. "Why did you open this account at this bank?." Chart. September 6, 2017. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte. (2017). Why did you open this account at this bank?. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte. "Why Did You Open This Account at This Bank?." Statista, Statista Inc., 6 Sep 2017, https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
Deloitte, Why did you open this account at this bank? Statista, https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/ (last visited December 03, 2024)
Why did you open this account at this bank? [Graph], Deloitte, September 6, 2017. [Online]. Available: https://www.statista.com/statistics/763095/reasons-bank-account-opening-at-particular-bank-by-type/
