Global social video penetration 2015-2017

Published by
Stacy Jo Dixon,
Apr 28, 2022
This statistic presents the social media video penetration rate among internet users worldwide from 2015 to 2017. According to the findings, in 2015, 38 percent of internet users watched a video on a social media platform, such as Facebook, Instagram, Twitter, or Snapchat. As of 2017, this value has increased upwards to 56 percent of internet users. Over one in two internet users are reporting to viewing videos on a social media platform.

Social media video penetration rate among internet users worldwide from 2015 to 2017

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Release date

October 2017

Region

Worldwide

Survey time period

2015 to 2017

Number of respondents

443,016 respondents

Age group

16-64 years

Special properties

internet users; excluding China (across all waves of research)

Method of interview

Online survey

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Overview

4

Demographics

5

Benchmark

5

Usage

5

Meta Platforms

8

Other major platforms

5

Marketing and advertising

4

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