In 2022, nonprofit organizations from Canada, the United Kingdom, and the United States invested 36 percent of their digital advertising budget in Meta (Instagram and Facebook) ads, which made the two social platforms the most invested-in media among nonprofits. Search and display followed, with 35 and 25 percent, respectively.
Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2022, by ad format
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M+R. (May 27, 2023). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2022, by ad format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R. "Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2022, by ad format." Chart. May 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R. (2023). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2022, by ad format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R. "Distribution of Digital Advertising Expenditure of Nonprofits in Canada, The United Kingdom, and The United States in 2022, by Ad Format." Statista, Statista Inc., 27 May 2023, https://www.statista.com/statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R, Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2022, by ad format Statista, https://www.statista.com/statistics/762340/nonprofit-digital-advertising-spending-share-us-format/ (last visited December 21, 2024)
Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2022, by ad format [Graph], M+R, May 27, 2023. [Online]. Available: https://www.statista.com/statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
