Instagram was the social media platform that brands of Spanish fashion retailer Inditex had the most followers on in 2022 overall. The company had over 101 million followers on Instagram across all the brands. Facebook came in second place, with 65.8 million followers.
Number of social media followers of Inditex Group brands worldwide in 2022, by platform
(in millions)
Includes followers of the following brands: Zara, Zara Home, Pull&Bear, Massimo Dutti, Bershka, Oysho, Stradivarius, and Uterqüe.
Figures have been rounded.
As of January 31, 2023.
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Inditex. (March 15, 2023). Number of social media followers of Inditex Group brands worldwide in 2022, by platform (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/762334/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. "Number of social media followers of Inditex Group brands worldwide in 2022, by platform (in millions)." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/762334/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. (2023). Number of social media followers of Inditex Group brands worldwide in 2022, by platform (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/762334/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. "Number of Social Media Followers of Inditex Group Brands Worldwide in 2022, by Platform (in Millions)." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/762334/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex, Number of social media followers of Inditex Group brands worldwide in 2022, by platform (in millions) Statista, https://www.statista.com/statistics/762334/worldwide-number-of-followers-of-the-inditex-on-social-networks/ (last visited December 21, 2024)
Number of social media followers of Inditex Group brands worldwide in 2022, by platform (in millions) [Graph], Inditex, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/762334/worldwide-number-of-followers-of-the-inditex-on-social-networks/