In 2021, nonprofits from Canada, the United Kingdom, and the United States spent 52 percent of their total digital advertising budgets on direct fundraising. That same year, the organizations devoted 14 percent of their digital ad budgets to lead generation.
Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective
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M+R. (April 27, 2022). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R. "Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective." Chart. April 27, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R. (2022). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R. "Distribution of Digital Advertising Expenditure of Nonprofits in Canada, The United Kingdom, and The United States in 2021, by Objective." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
M+R, Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective Statista, https://www.statista.com/statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/ (last visited December 21, 2024)
Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2021, by objective [Graph], M+R, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/762333/nonprofit-digital-advertising-spending-share-us-objective/
