Share of companies using software solutions for marketing purposes in Spain 2013-2017

Published by
Alexandra Borgeaud,
May 22, 2024
As of 2017, around 28.4 percent of companies in Spain used IT software solutions to analyze information about clients for marketing purposes in Spain. Which represented the second highest share of companies using this kind of solutions, only behind 2014.

Percentage of companies using IT software solutions to analyze information about clients for marketing purposes in Spain from 2013 to 2017

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Release date

December 2019

Region

Spain

Survey time period

2013 to 2017

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Spanish
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Enterprise softwareMicrosoftBig dataIBMSAP SE
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