Brand value of leading European cosmetic brands 2024

With a brand value amounting to approximatively 12 billion euros, L’Oréal was the leading European cosmetics brand in 2024. The Beiersdorf's brand Nivea ranked second with a brand value of about 6.1 billion euros.

L’Oréal: the leading personal care company in Europe

In 2023, L’Oréal registered a revenue of over 44 billion U.S. dollars. In 2023, the group's consumer product segment also registered a higher global revenue than Beiersdorf, its closest competitor: approximately over 15 billion U.S. dollars for L’Oréal in comparison with Beiersdorf’s 9.5 billion euros. L’Oréal managed to increase its volume of sales even after selling its socially and ecologically responsible subsidiary, The Body Shop, in 2017 to the Brazilian cosmetics company Natura.

L’Oréal's impact in North America

One of the leading markets in the beauty industry, North America is also one of the most profitable regions for the L’Oréal Group, with about 11 billion euros in sales generated in 2023. In the same year, awareness among U.S. consumers for the L’Oréal brand reached over 85 percent. The company's popularity among consumers worldwide is unmatched, also thanks to its wide variety of products, ranging from luxury beauty items to more accessible ones.