Throughout 2020, less than one percent of impressions of YouTube in-stream ads were shown in content that violated YouTube monetization policies. These low rates led to YouTube being granted accreditation as a provider of video ads that adhere to industry standards for brand safety. A 2021 survey showed that consumers' purchase decisions were influenced by where a brand's ad appeared.
Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020
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World Federation of Advertisers (Global Alliance for Responsible Media). (April 21, 2021). Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media). "Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020." Chart. April 21, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media). (2021). Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media). "Share of Impressions of Youtube In-stream Ads Shown in Content That Violated Youtube Monetization Policies Worldwide from 1st to 4th Quarter 2020." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/761281/youtube-advertising-safety-error-rate/
World Federation of Advertisers (Global Alliance for Responsible Media), Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020 Statista, https://www.statista.com/statistics/761281/youtube-advertising-safety-error-rate/ (last visited December 31, 2024)
Share of impressions of YouTube in-stream ads shown in content that violated YouTube monetization policies worldwide from 1st to 4th quarter 2020 [Graph], World Federation of Advertisers (Global Alliance for Responsible Media), April 21, 2021. [Online]. Available: https://www.statista.com/statistics/761281/youtube-advertising-safety-error-rate/
