Spain: sales value of cosmetics, perfumery & toiletry products 2017-2023

In 2023, the Spanish perfumes and cosmetics market amounted to over 10 billion euros, roughly 900 million euros more than the previous year. Of this, skin care products generated over three billion euros in sales value, making it the most valuable product category.

Consumption of cosmetics in Spain

In 2022, over half of the revenue generated by Spain’s perfumes and cosmetics market came from the domestic market, which accounted for 58.7 percent of sales. The Southern European country, which has a population of around 47 million people, consumed close to seven billion euros of cosmetic products in 2021, ranking fifth among European countries. It trailed behind Germany, which was the largest consumer of perfumes and cosmetics, at approximately 13.6 billion euros in consumption value. In 2023, the average individual in Spain spent over 200 euros on these products.

The global cosmetics market

Personal care is a growing priority of consumers, who are putting more of their money towards products for self-care and beauty, including makeup, skincare, fragrances, and hair care. In 2023, the global cosmetics market raked in over 103 billion U.S. dollars. This amount is projected to grow by a quarter in the next five years, reaching almost 129 billion dollars in 2028.