This statistic presents the leading types of ads perceived as entertaining by consumers in the United States as of September 2017. According to the findings, 60 percent of consumers believed that TV ads were the most entertaining.
Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
Characteristic
Share of respondents
TV ads
60%
Print ads
49%
Podcast ads
42%
Ads on social media
41%
Music streaming ads
41%
Ads on video streaming
41%
Internet ads*
38%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Morning Consult. (September 23, 2017). Leading types of ads perceived as entertaining by consumers in the United States as of September 2017 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/760759/leading-types-ads-seen-entertaining-us-consumers/
Morning Consult. "Leading types of ads perceived as entertaining by consumers in the United States as of September 2017." Chart. September 23, 2017. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/760759/leading-types-ads-seen-entertaining-us-consumers/
Morning Consult. (2017). Leading types of ads perceived as entertaining by consumers in the United States as of September 2017. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/760759/leading-types-ads-seen-entertaining-us-consumers/
Morning Consult. "Leading Types of Ads Perceived as Entertaining by Consumers in The United States as of September 2017." Statista, Statista Inc., 23 Sep 2017, https://www.statista.com/statistics/760759/leading-types-ads-seen-entertaining-us-consumers/
Morning Consult, Leading types of ads perceived as entertaining by consumers in the United States as of September 2017 Statista, https://www.statista.com/statistics/760759/leading-types-ads-seen-entertaining-us-consumers/ (last visited April 28, 2025)
Leading types of ads perceived as entertaining by consumers in the United States as of September 2017 [Graph], Morning Consult, September 23, 2017. [Online]. Available: https://www.statista.com/statistics/760759/leading-types-ads-seen-entertaining-us-consumers/
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