Around 214 million TV set units were sold worldwide in 2018, and this figure was forecast to remain steady in 2019. In terms of global distribution, Asia was expected to maintain its position as the leading seller of TV sets in 2019, with an estimated sales volume of 83 million units.
Global TV shipments are controlled by Asia-based vendors
The global TV market has been dominated by a handful of major brands for years. While South Korean frontrunners Samsung and LG Electronics continue to take the lead in terms of TV unit shipments, they face growing pressure from Chinese competitors. Shipments of Samsung TVs amounted to 10.41 million units in the third quarter of 2019, and although Chinese electronics companies like Xiaomi and Hisense have not yet reached the five-million-unit shipment mark, they are well underway.
Global TV set unit sales in 2018 and 2019, by region
(in millions)
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GfK, & gfu, & Statista. (April 27, 2019). Global TV set unit sales in 2018 and 2019, by region (in millions) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK, und gfu, und Statista. "Global TV set unit sales in 2018 and 2019, by region (in millions)." Chart. April 27, 2019. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK, gfu, Statista. (2019). Global TV set unit sales in 2018 and 2019, by region (in millions). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK, and gfu, and Statista. "Global Tv Set Unit Sales in 2018 and 2019, by Region (in Millions)." Statista, Statista Inc., 27 Apr 2019, https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK & gfu & Statista, Global TV set unit sales in 2018 and 2019, by region (in millions) Statista, https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/ (last visited December 24, 2024)
Global TV set unit sales in 2018 and 2019, by region (in millions) [Graph], GfK, & gfu, & Statista, April 27, 2019. [Online]. Available: https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/