Share of underwear sales of Björn Borg 2023, by country
In 2023, Björn Borg sold most underwear in Sweden with a share of 42 percent, followed by the Netherlands, amounting to a share of 22 percent of sales.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags, and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags, and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
