Share of sales of Björn Borg 2023, by product area
In 2023, the share of sales of Björn Borg was by far highest in the underwear area and amounted to 55 percent. The company made 21 percent of sales in the sports apparel area.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
