Share of sales of Björn Borg 2023, by country
In 2023, the sales share of Björn Borg was highest in Sweden and amounted to 35 percent, followed by the Netherlands with a share of 23 percent. The company made 13 percent of its sales in Finland.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.
