During a survey carried out in France in early 2021, 29 percent of responding online shoppers who said that their online purchases were inspired by social media ads stated that they had bought a products advertised on social media because it was a product that they wanted to buy for a long time anyway; among regular online buyers, the share amounted to 32 percent.
Ways social media advertising inspired online purchases in France as of March 2021
among online shoppers whose online purchases were inspired by social media ads
Supplementary notes
* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Offremedia. (May 21, 2021). Ways social media advertising inspired online purchases in France as of March 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/759156/opinion-on-social-network-advertising-france/
Offremedia. "Ways social media advertising inspired online purchases in France as of March 2021." Chart. May 21, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/759156/opinion-on-social-network-advertising-france/
Offremedia. (2021). Ways social media advertising inspired online purchases in France as of March 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/759156/opinion-on-social-network-advertising-france/
Offremedia. "Ways Social Media Advertising Inspired Online Purchases in France as of March 2021." Statista, Statista Inc., 21 May 2021, https://www.statista.com/statistics/759156/opinion-on-social-network-advertising-france/
Offremedia, Ways social media advertising inspired online purchases in France as of March 2021 Statista, https://www.statista.com/statistics/759156/opinion-on-social-network-advertising-france/ (last visited December 21, 2024)
Ways social media advertising inspired online purchases in France as of March 2021 [Graph], Offremedia, May 21, 2021. [Online]. Available: https://www.statista.com/statistics/759156/opinion-on-social-network-advertising-france/
