Pizza Express Group turnover worldwide 2014-2018
Pizza Express and the UK restaurant market
Pizza Express is one of the most visited restaurants chains in the UK. It follows a casual dining concept, offering Italian style pizza in a casual restaurant environment at moderate prices. The brand also offers a takeaway service to help remain competitive in the pizza delivery market. Pizza Express was founded and remains headquartered in the UK however it was sold to a China-based private equity firm in 2014. Most of its restaurants are in the UK and a small proportion are based overseas in markets in Europe, Asia and the Middle East. Pizza Express is also a major player in the UK’s casual dining market.
Casual diners’ taste for Italian cuisine
Italian cuisine, including pizza, is popular in the UK, particularly in the casual dining segment: ASK Italian, Bella Italia, Prezzo and Zizzi, like Pizza Express, all follow a similar Italian inspired cuisine. The pizza and Italian restaurant market also includes pizza delivery, with Domino’s being a major player.