Amazon Prime Video usage rate worldwide 2022-2024, by region

Published by
Julia Stoll,
Feb 26, 2025

Worldwide, Amazon Prime Video is the most popular in the North American market, with 59 percent of people using it as of the first quarter of 2024. This marks a growth compared with the preceding quarter. In contrast, the penetration rate amounted to 21 percent in Latin America, while the highest growth rate was recorded in the Asian Pacific region.

Penetration rate of Amazon Prime Video worldwide from 4th quarter 2022 to 1st quarter 2024, by region

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Release date

2025

Region

Worldwide

Survey time period

Q4 2022 to Q1 2024

Supplementary notes

The release date is the date of access.

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Overview

8

Content

8

Prime Video viewers

7

Competitors

7

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