Amazon Prime Video usage rate worldwide 2022-2024, by region

Published by
Julia Stoll,
Feb 26, 2025

Worldwide, Amazon Prime Video is the most popular in the North American market, with 59 percent of people using it as of the first quarter of 2024. This marks a growth compared with the preceding quarter. In contrast, the penetration rate amounted to 21 percent in Latin America, while the highest growth rate was recorded in the Asian Pacific region.

Penetration rate of Amazon Prime Video worldwide from 4th quarter 2022 to 1st quarter 2024, by region

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

2025

Region

Worldwide

Survey time period

Q4 2022 to Q1 2024

Supplementary notes

The release date is the date of access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Amazon Prime Video "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Amazon Prime Video

Overview

8

Content

8

Prime Video viewers

7

Competitors

7

Further related statistics

7

Further Content: You might find this interesting as well

Statistics

Topics

HuluAmazon Prime VideoNetflixMaxThe Walt Disney Company
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.