Latin America: public opinion on using big data to target online advertising 2017

Published by
J. G. Navarro,
Oct 30, 2023
The graph presented results of a survey regarding the use of big data to target online advertising in Latin America as of August 2017. During the survey, 46 percent of respondents stated that they believed this kind of advertising was convenient because it facilitated the access to products users looked for.

Public opinion on using big data to target online advertising in Latin America in 2017

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Source

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Release date

September 2017

Region

LAC

Survey time period

August 2017

Number of respondents

2,500 respondents

Age group

18 years and older

Special properties

respodents from Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Peru, Paraguay, Uruguay and Venezuela

Method of interview

Online survey

Supplementary notes

Original question: ¿Que opinas del uso que hacen las empresas de tu conducta en internet y redes sociales?"

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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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