The graph presented results of a survey regarding the use of big data to target online advertising in Latin America as of August 2017. During the survey, 46 percent of respondents stated that they believed this kind of advertising was convenient because it facilitated the access to products users looked for.
Public opinion on using big data to target online advertising in Latin America in 2017
Characteristic
Share of respondents
I believe this kind of advertising is convenient because it facilitates the access to products users look for
46%
I believe usage of such data for advertising purposes should be prohibited
respodents from Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Peru, Paraguay, Uruguay and Venezuela
Method of interview
Online survey
Supplementary notes
Original question: ¿Que opinas del uso que hacen las empresas de tu conducta en internet y redes sociales?"
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Opina América Latina. (September 28, 2017). Public opinion on using big data to target online advertising in Latin America in 2017 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/757738/big-data-online-advertising-latin-america/
Opina América Latina. "Public opinion on using big data to target online advertising in Latin America in 2017." Chart. September 28, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/757738/big-data-online-advertising-latin-america/
Opina América Latina. (2017). Public opinion on using big data to target online advertising in Latin America in 2017. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/757738/big-data-online-advertising-latin-america/
Opina América Latina. "Public Opinion on Using Big Data to Target Online Advertising in Latin America in 2017." Statista, Statista Inc., 28 Sep 2017, https://www.statista.com/statistics/757738/big-data-online-advertising-latin-america/
Opina América Latina, Public opinion on using big data to target online advertising in Latin America in 2017 Statista, https://www.statista.com/statistics/757738/big-data-online-advertising-latin-america/ (last visited December 31, 2024)
Public opinion on using big data to target online advertising in Latin America in 2017 [Graph], Opina América Latina, September 28, 2017. [Online]. Available: https://www.statista.com/statistics/757738/big-data-online-advertising-latin-america/
