This statistic shows the main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015. According to the results of the survey conducted between June and September 2015, almost 60 percent of companies interviewed stated that they considered media coverage a key performance indicator (KPI) during digital campaigns.
Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015
* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.
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Scopen. (February 15, 2016). Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen. "Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015." Chart. February 15, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen. (2016). Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen. "Main Key Performance Indicators (Kpi) during The Planning of Digital Media Campaigns According to Advertising Companies in Spain in 2015." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen, Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015 Statista, https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/ (last visited November 22, 2024)
Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015 [Graph], Scopen, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
