This statistic shows the main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015. According to the results of the survey conducted between June and September 2015, almost 60 percent of companies interviewed stated that they considered media coverage a key performance indicator (KPI) during digital campaigns.
Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015
Characteristic
Share of companies
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Scopen. (February 15, 2016). Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen. "Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015." Chart. February 15, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen. (2016). Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen. "Main Key Performance Indicators (Kpi) during The Planning of Digital Media Campaigns According to Advertising Companies in Spain in 2015." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
Scopen, Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015 Statista, https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/ (last visited July 22, 2024)
Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015 [Graph], Scopen, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/756995/main-kpi-considered-by-companies-during-digital-campaigns-planning-in-spain/
