In 2021, 28.28 billion euros were invested in marketing activities in Spain. This marked a 7.2 percent increase compared to the previous year's value, and signified a return to growth following the COVID-19-related slump reported in 2020.
Marketing expenditure in Spain from 2010 to 2021
(in billion euros)
The study was produced in cooperation with the following entities: GFK, Scopen, Infoadex, Academia de Publicidad, IRi, Anemimo, Aedemo.
Figures have been rounded.
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AMKT. (October 19, 2022). Marketing expenditure in Spain from 2010 to 2021 (in billion euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/756885/marketing-spending-in-spain/
AMKT. "Marketing expenditure in Spain from 2010 to 2021 (in billion euros)." Chart. October 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/756885/marketing-spending-in-spain/
AMKT. (2022). Marketing expenditure in Spain from 2010 to 2021 (in billion euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/756885/marketing-spending-in-spain/
AMKT. "Marketing Expenditure in Spain from 2010 to 2021 (in Billion Euros)." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/756885/marketing-spending-in-spain/
AMKT, Marketing expenditure in Spain from 2010 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/756885/marketing-spending-in-spain/ (last visited December 21, 2024)
Marketing expenditure in Spain from 2010 to 2021 (in billion euros) [Graph], AMKT, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/756885/marketing-spending-in-spain/
