A survey among media buying agencies showed that a 30 second TV ad during the broadcast of 'This Is Us' during the 2020/21 season cost around 476 thousand U.S. dollars. This represents an increase of 33 percent compared to the previous year, when the program required an ad price of 359 thousand U.S. dollars for a 30 second slot.
Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season
(in U.S. dollars)
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Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season
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The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market." Figures prior to the season 2020/21 come from an earlier article.
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Advertising Age. (October 30, 2020). Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season (in U.S. dollars) [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/756867/this-is-us-ad-price-usa/
Advertising Age. "Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season (in U.S. dollars)." Chart. October 30, 2020. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/756867/this-is-us-ad-price-usa/
Advertising Age. (2020). Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season (in U.S. dollars). Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/756867/this-is-us-ad-price-usa/
Advertising Age. "Cost of a 30-second Tv Spot during This Is Us in The United States from 2016/17 to 2020/21 Tv Season (in U.S. Dollars)." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/756867/this-is-us-ad-price-usa/
Advertising Age, Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season (in U.S. dollars) Statista, https://www.statista.com/statistics/756867/this-is-us-ad-price-usa/ (last visited April 03, 2025)
Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2020/21 TV season (in U.S. dollars) [Graph], Advertising Age, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/756867/this-is-us-ad-price-usa/
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