This statistic shows the attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance on a scale from 1 to 5. According to the results of the survey conducted between June and September 2015, the contribution to research was the most important attribute within marketing teams, followed by product information with an average score of 3.67.
Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance
Characteristic
Average score on a scale from 1 to 5
Contribution to research
3.83
Product information (Argumentation and documentation)
* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.
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Scopen. (February 15, 2016). Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen. "Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance." Chart. February 15, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen. (2016). Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen. "Attributes of The Marketing Team According to Professionals of The Advertising Industry in Spain in 2015, by Level of Importance." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
Scopen, Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance Statista, https://www.statista.com/statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/ (last visited December 22, 2024)
Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance [Graph], Scopen, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/756411/most-important-attributes-of-marketing-teams-ranked-by-average-score-in-spain/
