In 2022, 7.9 percent of advertising spending in Spain was allocated to personalization, while point of sale promotions accounted for 9.2 percent of expenditures. Media buying and trade show spending continue to receive the majority of marketing and advertising investments.
Distribution of advertising, promotion, and communications spending in Spain in 2022, by type
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Distribution of advertising, promotion, and communications spending in Spain in 2022, by type
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AMKT. (October 5, 2023). Distribution of advertising, promotion, and communications spending in Spain in 2022, by type [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT. "Distribution of advertising, promotion, and communications spending in Spain in 2022, by type." Chart. October 5, 2023. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT. (2023). Distribution of advertising, promotion, and communications spending in Spain in 2022, by type. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT. "Distribution of Advertising, Promotion, and Communications Spending in Spain in 2022, by Type." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
AMKT, Distribution of advertising, promotion, and communications spending in Spain in 2022, by type Statista, https://www.statista.com/statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/ (last visited April 25, 2025)
Distribution of advertising, promotion, and communications spending in Spain in 2022, by type [Graph], AMKT, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/756332/share-of-investment-in-advertising-and-communication-in-spain-by-segment/
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