PPL advertising market distribution in South Korea 2015, by media

Published by Statista Research Department, Dec 31, 2016
This statistic shows the distribution of the product placement (PPL) advertising market in South Korea in 2015, by media. In 2015, terrestrial televisions accounted for about 48.8 percent of the PPL advertising market in South Korea.

Distribution of the product placement (PPL) advertising market in South Korea in 2015, by media

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Release date

December 2016

Region

South Korea

Survey time period

2015

Supplementary notes

Figures have been rounded.

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Traditional advertising

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Digital advertising

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Advertising spending by industry

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Consumer behavior

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