Latin America: leading sources of information for business software purchase 2018

Published by
Ahmed Sherif,
Jul 7, 2023
The statistic provides information on the leading sources of information for business software purchase in Latin America as of March 2018. Among responding marketing professionals, 46 percent stated that word-of-mouth referrals were the preferred sources for making such a decision.

What sources of information do you rely on when making purchase decisions for business software?

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Release date

June 2018

Region

Central and South America

Survey time period

February to March 2018

Number of respondents

> 6,200 marketing professionals*

Method of interview

Online survey

Supplementary notes

* The survey was conducted among more 6,200 marketing professionals worldwide. No separate figure for Latin America was provided.

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