This statistic presents the largest share of concerns for mobile users about sharing personal information to online retailers and brands worldwide as of January 2016. According to the findings, the largest concern for user’s willingness to share personal information was distrust of online retailers or brands to keep their personal information secure; with 25 percent of users reporting such security concerns.
Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016
Characteristic
Share of respondents
I don't trust them to keep my personal information secure
25%
I'm worried about how that information might be used in the future
21%
They will sell my personal information to third parties
19%
I don't want them to know that much about me
14%
I don't want them to target me with offers
13%
I have no concerns about sharing personal information with these entities
1,000 consumers surveyed in each country via mobile: U.K., U.S., Brazil, India, China, South Korea, Germany, and France
Method of interview
Online survey
Supplementary notes
Question: What is your biggest concern about sharing personal information with [your favorite brands, mobile operators, financial institutions, travel companies]? Please select one answer only.
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Syniverse. (February 22, 2016). Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/754998/largest-concerns-for-users-sharing-personal-information-to-online-retailers-brands/
Syniverse. "Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016." Chart. February 22, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/754998/largest-concerns-for-users-sharing-personal-information-to-online-retailers-brands/
Syniverse. (2016). Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/754998/largest-concerns-for-users-sharing-personal-information-to-online-retailers-brands/
Syniverse. "Most Common Concerns for Mobile Users Worldwide about Sharing Personal Information to Online Retailers and Brands as of January 2016." Statista, Statista Inc., 22 Feb 2016, https://www.statista.com/statistics/754998/largest-concerns-for-users-sharing-personal-information-to-online-retailers-brands/
Syniverse, Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016 Statista, https://www.statista.com/statistics/754998/largest-concerns-for-users-sharing-personal-information-to-online-retailers-brands/ (last visited November 21, 2024)
Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016 [Graph], Syniverse, February 22, 2016. [Online]. Available: https://www.statista.com/statistics/754998/largest-concerns-for-users-sharing-personal-information-to-online-retailers-brands/
