Categories of information users are willing to share via mobile 2016

This statistic presents the categories of information users are willing to share via mobile to improve their online experience worldwide in 2016. According to the findings, users had varied rather across the board when it came to the type of categories of information they were willing to share via mobile to online retailers and brands. The majority of mobile users reported that they were willing to share their age and gender to favorite retailers to assist in enhancing their online experience. A total of 54 percent stated that they would be willing share their age and an additional 57 percent reported to be willing to share their gender.