The statistic shows the most popular tools used to supplement customer relationship management (CRM) systems by business-to-business (B2B) software sales professionals worldwide, according to a survey conducted in June and July 2017. As of that time, 33.6 percent of enterprise software salespeople supplemented their CRM system with sales forecasting tools such as lead scoring and pipeline analytics. Around 20 percent utilized sales automation, including task automation and chat bots.
Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017
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Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017
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Cien. (September 15, 2017). Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017 [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/754864/worldwide-survey-crm-system-popular-supplementary-tools/
Cien. "Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017." Chart. September 15, 2017. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/754864/worldwide-survey-crm-system-popular-supplementary-tools/
Cien. (2017). Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/754864/worldwide-survey-crm-system-popular-supplementary-tools/
Cien. "Supplementary Customer Relationship Management (Crm) System Tools Used by Enterprise Software Sales Professionals Worldwide, as of July 2017." Statista, Statista Inc., 15 Sep 2017, https://www.statista.com/statistics/754864/worldwide-survey-crm-system-popular-supplementary-tools/
Cien, Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017 Statista, https://www.statista.com/statistics/754864/worldwide-survey-crm-system-popular-supplementary-tools/ (last visited March 31, 2025)
Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017 [Graph], Cien, September 15, 2017. [Online]. Available: https://www.statista.com/statistics/754864/worldwide-survey-crm-system-popular-supplementary-tools/
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