As of August 2018, approximately 43.4 percent of Latin American respondents aged 15 to 25 stated to use Instagram, making this the age group in which the social media platform proved to be the most popular.
Meanwhile, according to the same survey, the proportion of men using Instagram that year in the region was higher than the one for women.
Share of Instagram users in Latin America in 2018, by age
The survey was carried out in 18 countries of the region (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela). In each of the countries the number of respondents amounted to between 1,000 and 1,200. The samples were representative for the population of each of the countries.
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Corporación Latinobarómetro. (November 9, 2018). Share of Instagram users in Latin America in 2018, by age [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro. "Share of Instagram users in Latin America in 2018, by age." Chart. November 9, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro. (2018). Share of Instagram users in Latin America in 2018, by age. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro. "Share of Instagram Users in Latin America in 2018, by Age." Statista, Statista Inc., 9 Nov 2018, https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro, Share of Instagram users in Latin America in 2018, by age Statista, https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/ (last visited December 30, 2024)
Share of Instagram users in Latin America in 2018, by age [Graph], Corporación Latinobarómetro, November 9, 2018. [Online]. Available: https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
