Desktop video ad viewability rates worldwide 2022, by country

Published by Statista Research Department, Jun 20, 2023
In the first half of 2022, the global viewability rate of desktop video reached 76.9 percent, meaning almost 77 percent of video ads displayed on desktop were in view in the measured period. Among the surveyed countries, five had viewability rates higher than the world's average at that time.

Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

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Overview

6

Usage & budgets

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Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

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Audience and consumption

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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