North American company adoption levels of selected marketing technologies in 2017

Published by
J. G. Navarro,
Jan 6, 2023
This statistic presents the company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017. According to the findings, 45 percent of advertising and marketing executives said their company was not at all using chatbots as part of their marketing efforts, while 27 percent said they used that technology a lot.

Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017

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Release date

September 2017

Region

North America

Survey time period

June 21 to 30, 2017

Number of respondents

400 respondents

Special properties

advertising and marketing executives in North America

Method of interview

Online survey

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Statistics on " Marketing technology implementation in the U.S. "

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Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

3

Software as a Service

6

Customer Data Platforms

6

Further related statistics

1

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Topics

Artificial intelligence (AI) use in marketing Programmatic advertising worldwideArtificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwide
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$0 USD
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